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Communications and human resources – synergy and separate
Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations...
Engage your PR at the C-suite level
Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising...
Free messaging and collaboration software?
During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to...
Media coaching primer – an introduction
This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our...
Video hosting for businesses – our journey
Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people...
6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT...
What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station...
5-prong CELLS™ approach to successful Asia Pacific market entry
If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing...
6 tips on how to have more productive meetings
First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest...
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